So fresh and so clean. PURL Regular Dog & Cat Shampoo is a luxury pearly shampoo with lanolin which is mild enough for regular use in dogs, cats and horses. Leaves coat soft and lustrous. It lathers richly and helps lessen nasty skin odours leaving your dog or cat smelling fresh and pleasant . PURL Regular Shampoo has a neutral PH level meaning you can use the shampoo frequently.